BOBCARD Easy Credit Card (Limited-Period LTF): Fees, Rewards & Real Value

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BOBCARD Easy Credit Card Review (Limited-Period LTF Offer)

BOBCARD · Entry PSU shopper card · RuPay / Visa · Base fee ₹500 + GST (currently limited-period LTF offer per issuer)
Our score: 6.0 / 10
Joining + annual: ₹500 each (LTF offer currently active)
5X RP on Departmental + Movies (capped 1,000 RP/cycle/category)
1 RP/₹100 base · 1 RP = ₹0.20 cashback
Welcome 500 RP on ₹5K spend in 60 days

Best for: First-time card users and BOB savings-account customers who want a fee-free card for daily groceries and utility bills.

What we like
  • Limited-period Lifetime Free offer per issuer (base joining + annual is ₹500 + GST each — verify current campaign before applying)
  • 5X Reward Points (5 RP/₹100) on Departmental Stores AND Movies per current issuer page (capped at 1,000 RP per category per statement cycle)
  • 1 RP per ₹100 on all other retail; 1 RP = ₹0.20 cashback
  • Welcome 500 RP on ₹5,000 spend within 60 days of issuance
  • Up to 3 lifetime-free add-on cards (spouse, parents, siblings, kids 18+)
  • Smart EMI option on ₹2,500+ transactions (6-48 month tenures)
  • Eligibility: Indian resident, 25-55 years (BOBCARD discretion on age cut-offs)
Watch out for
  • No lounge access
  • Base earn weak outside accelerator categories
  • Redemption value modest (₹0.25/point)
  • BOB app UX is below private-bank standards

Fees & charges

ItemCharge
Joining fee₹0 (LTF)
Renewal fee₹0 (LTF)
Finance charge3.4% p.m.
Cash advance fee2.5% (min ₹500)
Forex markup3.5%
Late payment feeUp to ₹1,300

Rewards structure

Earn 5 RP per ₹100 on groceries, departments and utilities (5% headline, 1.25% at ₹0.25/point). Other spends 1 RP per ₹100 (0.25%). Fuel gets 1% surcharge waiver.

Key benefits

  • Lifetime free — no fees ever
  • 5× on groceries, big-box retail and utility bills
  • RuPay UPI-linkable (on RuPay variant)
  • Balance transfer offers at ~1% monthly
  • EMI on spends ₹2,500+

Who the Bank of Baroda Easy is for

BOB salary-account customers and first-time card users. If your monthly spend is ₹10-20K on groceries/utilities, the 5× accelerator nets ₹600-1,200 annual cashback — meaningful on a free card.

Final verdict

A solid lifetime-free option from a PSU issuer. Less aggressive than IDFC First Millennia but more accessible (PSU issuance criteria are gentler). Good as a secondary card for daily groceries.

FAQ

Is BOB Easy the same card as BOB Premier?

No — Easy is LTF with modest perks; Premier is ₹1,000/year with lounge access and higher credit limits.

Can non-BOB customers apply?

Yes — BOB issues to non-customers subject to income proof (₹15K+ monthly net).

Does Easy card have a credit limit?

Yes — typically ₹50K-₹2L depending on eligibility. Higher for BOB salary customers.

Fees and features verified against the issuer's public website. Benefits may vary; always confirm current terms with the issuer before applying.

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